Clean Beauty by RÓEN
Products made without harmful ingredients,
That never sacrifice on performance,
That are luxe as they are clean.
RÓEN strives to bring you non-toxic cosmetics that are high performing, innovative and easy to use without compromising on ingredients. When choosing RÓEN, you choose luxe products that meet the highest clean beauty standards in the world.
We created RÓEN to provide high-performing, non-toxic cosmetics. We’ve been disappointed too often when purchasing what we thought would replace our favorite eye or lip product, just to find that the clean makeup alternative never gave us the payoff we were hoping for… until now. The RÓEN line promises to give you products that check all your boxes; high performing, luxe products made with clean, safe and non toxic ingredients.
Our definition of clean makeup means first and foremost transparency and products formulated with ingredients that are non-toxic, sustainable, vegan and cruelty-free. We’ve partnered with top cosmetic labs to develop first of its kind, high performing formulas that meet Credo's Blacklist and the European Union’s standards for clean cosmetics, which are the strictest standards of clean beauty in the world. While the US bans only 12 harmful ingredients, Credo bans more than 2600 toxic ingredients and the EU bans more than 1300. In an effort to provide the safest non-toxic cosmetics possible, the entire ROEN line adheres to the Credo and EU clean beauty standards.
Beyond the formulas, we believe that clean beauty is conscious living which means we absolutely never test on animals and are Leaping Bunny Approved.
Mother Earth & Sustainability.
We love Mother Earth, and by doing our part to practice sustainability we do our best to minimize waste in all capacities. Our products are packaged in a reusable and biodegradable duster bag, and all of our products are packaged in 100% recyclable cartons that are designed to be relatively small in order to reduce the amount of material utilized. Rest assured that we are constantly improving upon these practices as we continue to do our best to care for the planet.
Transparency & Social Responsibility.
Our philosophy is to be honest and transparent about our practices and ingredients. We are proud to partner with world-renowned labs who emphasize social responsibility in being part of the Responsible Mica Initiative, an effort to ensure that any mica being used is from carefully selected raw material manufacturers and 100% ethically-sourced.