All New Beauty Launches Arriving in April 2021

"Roén's new lip glosses promise all the shine with none of the stickiness. They are formulated with mango, grapeseed oil, and a hint of mint to hydrate, protect, soothe, and repair the lips."   Read Article

I Polled 11 People for Their Favorite Eye Shadow Brands - These Are the Results

"These palettes are super fun and modern. The 75 Warm eye shadow palette has the most stunning shades for summer!"   Read Article

22 Egg-Cellent Easter Basket Gifts That Aren’t Candy

"Available in three must-have shades, each lip balm is formulated with nourishing ingredients like mango and grapeseed oils."   Read Article

85 Thoughtful Gifts for Her She Will Really Appreciate

"Róen is all about clean beauty, and they’ve just added a little shimmer to their beloved Kiss My Liquid Lip Balm, the first of its kind liquid lip balm/gloss hybrid."   Read Article

The Best Clean Beauty Products of 2021

"The thing I most look for is a smooth application, and the natural products I tried clumped in seconds. This gives me the soft, fluttery look I'm going for, with a clean ingredient list to boot."   Read Article

Lightweight Heavy Lifters: The SUQQU Glow Powder, Fresh Skin and Body Care and Current Base, Brow and Lip Favorites

"Another all over wash of color that feels light as air is the Roen Summer Disco. I use my finger to blend this golden bronze shade all over my lid and appreciate the long lasting warm glimmer it provides."   Read Article

The Fashion and Beauty Brands Giving Back for Women’s History Month

"On IWD, the beauty brand is donating all sales profits to the Downtown Women's Center in Los Angeles, which works to help and empower women in L.A. facing homelessness."   Read Article  

Read my EYES! From falsies to serums and conditioners, the most effective lash products to highlight the windows of the soul

"Formulated with plant-based sunflower, bayberry and carnauba waxes for flexibility and hold, Cake is infused with olive oil to keep lashes hydrated throughout the day." Read Article

16 VEGAN MAKEUP BRANDS THAT ARE SO GOOD YOU’LL FORGET THEY’RE PLANT-BASED

"Built around a tightly edited collection of high-performance makeup essentials, including eyeshadows, lip products, and makeup brushes, the brand is perhaps best known for its extremely Instagrammable eyeshadow palettes, which are somehow both ultra-shimmery and surprisingly wearable."   Read Article

15 Clean Beauty Brands to Add to Your Skincare and Makeup Routine

"Born in 2019, Róen offers a fusion of luxe and clean makeup products that are non-toxic and do not compromise on performance or wearability."   Read Article

Local Love: A Valentine’s Day L.A. Gift Guide

"This non-sticky alternative to the classic lip goo offers high shine that won’t glop on your makeout partner. It comes in a Valentine-ready trio gift set with a shiny nude, dusty rose and deep berry hues."   Read Article

11 Pink & Red Makeup Looks For Your Valentine’s Day Mood Board

"Synnott also says to go with cream shadows for the lid, such as the RÓEN 11:11 Eye Shadow Palette. A wash of the glittering pink shade over the eye is perfect for this soft but sparkly look."   Read Article