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#TheBrand | RÓEN Beauty


"DeRoest describes Róen Beauty as her “curation of ‘the best of the best’" – or what she thinks is "missing from the market”. It’s her innovative tweaks on the individual categories, as she explains: “My idea is making make-up for the woman that wants to look amazing and glamorous but is on-the-go and wants to get from A to B as quickly as possible.” This is also why the eye shadow shades she created “are ones that you’ll actually wear”, and the reason why she only made three shades in her brow pencils - “because as an artist those are the three shades I always grab for different skin tones and different hair colours, including redheads.” Róen Beauty is about uncomplicated, modern glamour."